- #Verify email sender identity update
- #Verify email sender identity verification
The simplest task requires the sender to press “REPLY” and “SEND” when they receive the request.
#Verify email sender identity verification
This one-time verification request comes in the form of an email back to the sender. When persons with whom one has never corresponded send an email, a properly designed SAV system responds to the sender, in the intended recipient’s name, asking the sender to identify themselves by performing a simple task.
SAV’s effectiveness is matched only by its simplicity. SAV technology employs this approach to stop spam, requiring first time senders to identify themselves before their message is allowed to enter a recipient’s inbox - a type of digital doorbell. As children we are taught to always “knock” before entering a room with a closed door. Sender Address Verification: Winning the Battle Against SpamĪ hallmark of our civilized society is etiquette. The results are product offerings that force customers to pay for filtering features that are no longer needed or effective. Unfortunately, with their substantial investment in artificial intelligence (filtering), many vendors are prohibited from abandoning this flawed approach. The current “soup du jour” is Sender Policy Framework (SPF). Filters are being subsumed by SAV techniques:Īcknowledging their innate deficiencies, filtering vendors may be forced to include authentication layers in their anti spam offerings. This “catch 22” will continue to be an ongoing dilemma for companies that use anti-spam filters. Filters are either “too tight” or “too loose”:Īs vendors or their customers tighten filters in hopes of blocking all spam, they begin to filter out important non-spam emails as well, an occurrence known as a “false positive.” When filters are relaxed to limit the number of false positives, more spam emails slip through.
#Verify email sender identity update
When the ever evolving style of “spam attacks” detects a breach in filtering “defenses,” the point of weakness is exploited quickly in an effort to move as much spam as possible before filters react with an update and/or patch. Therefore, spam volume continues to grow exponentially every year. Because spam is so inexpensive to generate and send, they have found the most effective way to overcome filter-based solutions is to dramatically increase the volume of unsolicited email. Spammers are only accountable for the number of successful “hits” that are achieved by a particular message. Filters are reactive, a fact that spammers can exploit in 2 ways: Considering the exponential growth of spam and its financial impact in terms of lost employee productivity and wasted IT resources, it is clear that a better solution must be found. The two most common filtering techniques are “Bayesian” and “heuristic.” Both are sophisticated and intriguing, and both have failed miserably. Arms Race Mentality: The creation of exponentially more junk mail each day to ensure that the same number of spam “bullets” find their way through spam filters and reach their intended targets.įiltering is a computing technique that employs artificial intelligence and complex algorithms to decipher “wanted” email from “unwanted” email. Automation: Utilization of machines (mail servers) to auto-generate and send millions of emails in seconds. Anonymity: Creation of bogus, untraceable email accounts and domains from which to send spam, thereby preventing a “paper trail.”. There are 3 primary reasons why the problem of spam has exploded: The Weapons of a Spammer: Anonymity, Automation, and an Arms Race Mentality We will discuss more on SAV later in this article. Most importantly, SAV eliminates 100% of spam and produces zero false positives. SAV is easy to set up and provides tremendous value to both IT and business users. SAV employs a patented methodology that asks first-time senders to verify their email address before a message is forwarded to an individual recipient’s inbox. This approach, known as Sender Address Verification or SAV, is poised to cripple spammer’s ability to deliver machine-generated email. Thankfully, a new anti-spam technology has made its way into the market. How can one conclude that today’s anti spam solutions are working? This year spammers will use machine-generated programs to send trillions of unsolicited email. Yet spam is exponentially more prevalent today than it was just 2 years ago. There are many companies in the spam-fighting business and most, if not all, claim to be hugely successful.
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